Black Friday Landing Page Design Ideas For Your Next Campaign!

Black Friday is just some weeks away and it's high time you start preparing for it!

We all know that Black Friday is one of the most anticipated shopping events of the year AKA a golden opportunity for you to attract more of your audience and increase your sales volume.

Okay, but what about competition? Your products surely hold great value but how do you outrun the industry leaders that already have a huge customer base? Well yes, standing out of the crowd and beating the competition can be hectic.

However, a well-strategized campaign with a greater landing page can turn the tables for you.

Whether you want to run a huge sale with exclusive offers, highlight your new products, or the specific ones; your landing page will be the first impression on your customers. And it needs to draw their attention and guide them toward making a purchase.

In this article, we'll share some innovative tips & design ideas to help you create a Black Friday landing page that matches your black friday theme and drives results.

At first, let’s start with understanding its importance.

Why Do You Need a Well-designed Black Friday Landing Page?

Your campaign needs a well-designed landing page for Black Friday because it is part of your top sales funnel. A landing page is where you attract your audience and convert them into customers.

If you introduce your ad audience to a landing page with basic design elements—aka a generic web page—it won’t create the needed excitement to keep your audience engaged. While you may have invested well in marketing, if your landing page looks like every other page out there, potential customers may quickly lose interest and abandon your campaign efforts.

And that’s the last thing you want for your business.

That’s the reason why you need a well-designed landing page that not only attracts your audience but also guides them through your offerings, sparks interest in your products, and encourages them to make a purchase.

This is because your Black Friday landing page is your prime opportunity to:

• Educate your audience about your brand and products.
• Collect valuable customer data for future outreach.
• Direct visitors to your upcoming Cyber Monday sales.
• Offer special discounts on specific products.
• And drive sales!

Therefore, it’s necessary to aim for a near-perfect landing page—because amid Black Friday competition, “GOOD” just isn’t good enough. In short, your landing page has a single, critical role to perform, and it must perform well. If it doesn’t, the outcome is likely to be disappointing.

With that in mind, let’s get ahead and uncover some tips to build a conversion-friendly Black Friday landing page.

10 Tips to Design a Black Friday Landing Page That Converts

With intense competition and limited attention spans, your landing page needs to be a standout.

This section offers 10 necessary design tips for your Black Friday landing page that not only capture attention but also drive sales. Let’s get into understanding them.

1. Write a Clear Message

Black Friday is the time of year when customers are bombarded with exciting offers by multiple brands. For sure, you’ve also got some great deals to offer them.

However, how do you place it in an attractive way that convinces your customers to consider them?

Answer — Write a clear and concise message.

A clear message on your landing page will help your customers quickly scan your offer details and understand whether it's relevant to them.

Here, I’ve placed an example from canineprinciples.com.

The message “Treat Yourself To A Free Online Dog Course” with a sprinkle of “This One’s On Us” effortlessly gains user attention, engaging them to read further and take an interest in the offering. 

On the other hand, if you choose to go ahead with complex or lengthy words that fail to engage with visitors, they may abandon your offerings and go away. This is because visitors' attention span is very low and they won’t hesitate to leave the web page instead of getting confused over it.

Here are some key areas to consider when writing a message for your Black Friday landing page:

1. A strong headline that clearly explains the benefit of your offer.
2. A concise description in simple language.

So yes, when your visitors can easily grasp your offer and its value, they're more likely to take action (such as making a purchase); resulting in increased conversion rates.

On top of that, a stronger and clearer message will maintain your brand’s reputation and will help with improved search engine rankings that indirectly help with customer retention and increased conversions.

2. Design a Subtle UI

The first impression a visitor gains for your brand and your offer is determined through your interface.

This makes it necessary for you to build a subtle-looking interface that your user would love to explore.

However, what makes a subtle UI?

So, first of all, (to answer) a subtle UI follows the rule of minimalism.

And such landing pages work better than those with a never-ending list of elements. When you design an easy-going and clean user interface, you minimize user distraction by allowing them to focus on the core objective of “exploring your offerings and taking action”.

Tips for Designing a Subtle UI:

1. Limit the usage of excess elements and insert clean lines
2. Leave behind ample white space.
3. Choose fonts that are easy to read and consistent throughout the page.
4. Use subtle and light colors for the background (such as white, cream, and ivory)
5. Use subtle animations or transitions to enhance the user experience without making it excessive.

… and more.

Here I’ve added an example of a subtle landing page from Birkenstock.

So, when you leave behind enough whitespace and follow these rules, you build landing pages that are readable and easily scannable by the user's eye, which is highly necessary.

Bonus Benefit 😉 — a simple UI with fewer elements can result in faster load times, which are quite important during peak traffic hours of Black Friday to maintain user engagement.

In the next section, let’s learn why.

3. Improve Speed & Prioritize Mobile Responsiveness

More than half of your visitors will abandon your website if it fails to load within three seconds.

This is true. If we analyze modern-day internet users, we can understand that they have thousands of things to look at online, and hence they are impatient to wait for a web page that takes forever to load.

Also, during the Black Friday sale, your customers see multiple brands offering exclusive deals that they wish to explore. If your website asks them to wait and look at your load button, they will definitely lose interest and vanish.

To avoid that scenario, all you need to do is consider their expectations of faster load times and provide seamless navigation through your black friday offers.

Another thing, in 2018, Google announced mobile page speed as one of the ranking factors, which is quite fair as more than half of internet users come from mobile devices.

4. Keep Clear & Bold CTAs

The CTA (call-to-action) button is a great tool to attract your visitors to invest in your offers.

Just imagine that you created the most strategic landing page with all the right elements placed perfectly. This great offer provides value to users, and you skip the part where you highlight your CTA button that leads your users further in the purchase journey.

Yes, all the efforts are wasted as your customer isn’t provided with clarification on what to do next.

A bold and well-highlighted CTA button will lead users further to meet your black friday campaign objectives. Here I’ve outlined some areas you can work on to design an impactful CTA.

1. Use action words in your CTA (such as; Shop Now, Order Now, Subscribe Here, Learn More, Download Now, and more).
2. Make it the most highlighted element on your landing page.
3. Do not rely on a single CTA.
4. Use brighter colors for the CTA button.
5. Keep testing and improving based on Black Friday campaign data.

And that’s all about how you design CTA to increase the chances of conversion.

5. Offer Special Deals and Bundles

More than 70 percent of people are willing to shop in Black Friday and Cyber Monday sales. It’s your big chance to provide exclusive discounts, limited-time offers, or value-added bundles to incentivize customers and increase sales.

When you provide better discounts and bundle products together during Black Friday, customers feel like they are getting more value for their money, which (many times) leads to immediate and impulsive purchase decisions.

Also, Discounts and reduced prices can help you attract an entirely new customer base who haven't considered your brand before. And now that they have the opportunity to test your products at a reduced price, and they will certainly do that.

Here are some creative bundles and offer ideas for your Black Friday campaign:

1. Free Complimentary Item — If you’re selling a coffee maker, offer a free pack of coffee beans with that purchase.
2. Limited Edition Bundles — Create exclusive bundles that are only available during Black Friday, such as a special edition gaming console with a collection of games.
3. Personalized Bundles that allow users to bundle products of their preferences.
4. Tiered Bundles — Offer product bundles that cater to various price points and preferences.
5. Offer Percentage Discounts, BOGO deals, Gift Card Bonus, Mystery Box Deals, and more.
6. Free Shipping is a must
7. Keep flash sales (for certain hours) and provide deeper discounts.
8. Provide early bird discounts

… and many more that may suit your product line and customers.

Also, when you provide bundle offers, I recommend you display them well.

Here I found a personalized meal box from Jinx, a pet food store, that helps its shoppers build a product bundle based on their preferences. And I must say that it's a great design for you to hop on to.

6. Create FOMO with Countdown Timers & Limited Stock Alerts

Each customer would rush to shop when they know that the sale is ending in a while or when things are almost out of stock. This is because they find it as their last chance to grab onto deals that provide better value for their money.

So, they put aside all their doubts and decide to purchase the product right away. Of course, it provides you with an opportunity to draw in impulse purchase decisions.

The best elements that make it possible are “Countdown Timers” and “Limited Stock Alerts”.

Now, it makes it necessary to understand how you get your FOMO game right with your audience, so here are some tips.

Tips for creating FOMO with countdown timers

Countdown timers are often placed in above the fold section of your Landing Page, Product Detail Page, Cart Page, and more. Here are tips on how you place them right and generate results.

1. Place your countdown timers in an easily visible way.
2. Communicate the limited-time nature of your offer with phrases like "Limited Time Only," "Hurry, Offer Ends Soon," or "Don't Miss Out."
3. Choose a clock design that complements your brand's aesthetic.
4. Share your countdown timers on your social platforms to increase the buzz.
5. Use customer data to personalize your countdown timer messaging.

… And more.

Here, I found a countdown timer example for you to gain inspiration from.

Tips for creating FOMO with Limited Stock Alerts

Limited stock alerts are often mentioned either in the main banner (above the fold) and on the product page. Here are tips on how you place them right.

1. Highlight the limited availability of products or discounts with phrases like "While Supplies Last", “Selling Our Fast” or "Only a Few Remaining”.
2. Provide real-time updates on stock levels to maintain a sense of urgency.
3. Make the limited-stock items eligible for exclusive discounts or promotions.
4. Share limited stock alerts on social media platforms to draw in more visitors.

… And more.

Below, I have an example of how you can place limited stock alerts on your product detail page.

7. Show Benefits

You need to give your customers a reason to invest in your products. This is because customers only purchase when they find the value of their investment.

But wait… don’t we all already talk about benefits on the landing page? Yes, we do.

However, we don’t do it in a certain way that brings an impact on your customers. Normally, when we have to list product benefits, we write them in basic bullet pointers or some generic icons.

And that’s what users don’t show much interest in.

Instead, what you can do is highlight how the product can improve the buyer’s current situation by addressing their pain points. When you follow this method, you get to link with your users emotionally and provide specific solutions for issues that are common in your niche.

Here, I found an example of a pet food store, where they’ve dedicated an entire section to explaining the benefits of purchasing from them.

And that’s how you present product benefits on your Black Friday landing page.

Moreover, many brands make mistakes in placing features and benefits together which creates user confusion. So, make sure to be cautious about that.

8. Consider Email Marketing

“Even the best landing page can’t convert every visitor” — The sooner we accept, the better it is.

Yes, it’s true. Many times we also click on multiple ad links to just explore without any intention to invest in those offerings. We do, right?

Now, let me tell you another secret. Not every visitor will be your customer, however, that doesn’t mean you can’t convert them in the future. If they are interested in exploring your offer, they are clearly your target audience.

All you have to do is add a lead generation form that collects email addresses from users on your Black Friday landing page. Later, you can use those email addresses to reach them for future purchases and convert them over time.

Also, make sure to write engaging copy and offers when you ask them for email addresses.

Some of the users won’t but many of them will share their contact information with you if you convince them well.

Here’s an email marketing example from Glossier, sharing inspiration on how you can engage with your Black Friday visitors after the sale is over.

9. Add All Necessary Information Above-The-Fold

First of all, the word "above-the-fold" refers to the content that is visible on a webpage without scrolling.

It is a web page section that greets visitors as soon as they land on it.

We all know that users have short attention spans, which are reduced even more during Black Friday sales. So, after landing on your web page, if they can’t quickly understand what your landing page offers, they’ll likely bounce off.

This makes it necessary for you to design your above-the-fold section in a way that clearly conveys your unique selling proposition (USP), aka the black friday deals, to users.

A prominent CTA, a marketing copy, a countdown timer, and more should be placed on your landing page to encourage them to take action and fulfill your campaign objective. Here I’ve added exmaple for the same.

You can see how effortlessly they added information on all of their current offers without overwhelming users, helping them meet their campaign objective.

10. Use Scroll-triggered Banners or Animations

Have you ever visited web pages only to be fascinated by the various motions, effects, and transitions showing up each time you scroll? They are scroll-triggered banners or animations that are not only beautiful but also help with user engagement, leaving a lasting impression of your website.

And they can be best for your Black Friday landing page.

These banners and animations appear as users scroll down the page, off ering additional information, promotions, or calls to action. Here I’ve shared an example of scroll-triggered banners from Apple’s website.

Wait… How does it work for user engagement?

Scroll-triggered animations are the best way you can grab user attention and enhance their browsing experience. By synchronizing with the user’s scrolling pace, these animations create a more dynamic and engaging environment.

It includes images that zoom in or out, graphics that follow the cursor, and other interactive elements that can make users feel interested in exploring more of the content.

This is particularly beneficial when you want to build a storytelling feature on your landing page.

Without scroll-triggered animations, visitors might skim through text-heavy pages and may miss out on important details. These animations provide a structured and controlled experience, guiding users well and ensuring they see the content at the right time.

11. Don’t Miss Out on Post-conversion Engagement

While focusing on driving conversions is crucial during your Black Friday sale, it's equally important to nurture relationships with new customers after they've made a purchase.

Here are some strategies to implement post-conversion engagement:

• Customize your thank you page with personalized messages and additional offers to keep customers engaged.
• Send a welcome email with exclusive discounts on future purchases and helpful resources.
• Send follow-up emails to provide additional value, such as product care tips, styling guides, or community updates.
• Gather feedback from new customers to understand their experience and identify areas for improvement.

When you follow these post-conversion strategies, you get a chance to engage with your customers beyond the initial transactions. By staying in touch through follow-up emails, exclusive offers, or personalized content, you encourage them to act like a loyal customer and keep coming back for your products.

That was all about tips on designing your Black Friday landing page.

Until now, we have understood that designing a high-converting Black Friday landing page is about more than just aesthetics—it's about understanding your audience and guiding them smoothly toward making a purchase. By implementing these 11 tips, you can create a landing page that not only helps your visitors stay longer on your website but also sets the stage for them to meet your black friday campaign goals.

Also, our discussion doesn’t end here. We have an inspiration-packed section coming up with design ideas that you can actually use when designing your Black Friday landing page. Let’s get to it.

Black Friday Landing Page Design Ideas For Your Next Campaign!

In this section, I’ll share design ideas for your black friday landing page. But… wait…

Before we get into exploring design ideas for your Black Friday landing page, it’s important to understand that landing pages come in various types.

You might want your ad visitors to land on a “product listing page”, “a page highlighting offers across multiple product categories”, “a page specifically describing a single product or offering (like a subscription plan)”, or something else entirely.

And the challenge lies in designing them correctly. We have no idea about the types of elements that are essential for creating these landing pages.

In short, the confusion is about how to design different kinds of landing pages in the right manner. This section helps just with that.

Here, we’ll be explaining design ideas for multiple kinds of lading pages; including:

1. Multi-purpose Landing Page
2. Single Product Landing Page
3. Category-Specific Offers Page
4. Early Access VIP Page
5. Contest/Giveaway Landing Page

Along with design ideas, we’ll also look at the goals you can achieve with these different types of landing pages. Let’s get started.

1. Multi-purpose Landing Page — Design Ideas

Most times, store owners offer discounts and deals on their entire collection, hence, they need a landing page that serves user attention to multi-categories and products – we can call it to a Multi-purpose Landing Page.

Now, what design elements does your multi-purpose landing page require to help you achieve your Black Friday campaign’s objective? To solve that query, I’ve tried designing a Multi-purpose Landing Page for your better understanding of needed elements and sections.

The image I’ve attached shares an overview of the kinds of elements and sections you need to add along with their placement on your landing page.

Let’s gain a clear idea of how each of these elements can contribute to meeting your campaign objectives.

1. Notification Bar

The notification bar, placed on top of the landing page grabs user attention while highlighting time-sensitive deals that might encourage them to make a purchase.

2. Header with Navigation

Next up, comes a header section with necessary links such as; physical store location, user account, wishlist, cart, and navigation that guides users to relevant sections.

Now, this raises a question “Do we need a navigation bar on the landing page (as most people suggest to avoid it)?”. Answer – Yes, it’s ideal to place a navigation bar on a landing page that targets promotions over multiple categories.

3. Hero Banner

Now comes the hero banners.

You need to design them in a way that is visually prominent as it will be the first thing your user will see when they land on your page. It should immediately convey the essence of your Black Friday sale and should include all necessary sale information with a clear CTA.

4. Brands with Black Friday Discounts

Next, we've added a section highlighting the brands offering discounts to snatch user attention and encourage them to explore further.

5. Top Black Friday Deals Section

The top deals section is another valuable strategy to showcase the most attractive offers and easily allow users to find what they interest the most. In the example I've added normal categories, however, you can also organize by price or popularity, providing a convenient way for users to navigate through the available options.

 6. Scrolling Announcement Bar

Next up, you can consider adding a scrolling announcement bar, which is a dynamic element that continuously displays important messages or updates related to the Black Friday sale. This can include limited-time offers, countdown timers, or exclusive deals helping to keep users informed.

7. Black Friday Badges

A big element for any sale event is badges. Hence, we can’t forget badges as they help create a festive atmosphere and help build a better theme for your landing page.

8. Best-Selling Items

Highlighting best-selling items can be a powerful way to influence purchase decisions.

Oftentimes, customers are more likely to choose products that are popular or have positive reviews. When you showcase them on your landing page with discounts, your customers are even more likely to be tempted to make a purchase before the sale goes off, resulting in better conversions.

9. Social Proof

Beyond adding best-selling items and categories, you need to incorporate social proof on your landing page. This can either include customer reviews, testimonials, social media shares, or even embed your social media profiles like TikTok or Instagram Reels, as demonstrated in the example above.

10. Banners with Offers

Including multiple banners with offers between sections of the landing page will allow you to present additional deals or promotions to users. This can help capture the attention of those who may have missed the initial offers or are looking for more options.

11. Footer

The footer is often overlooked, but it plays an important role in providing essential information. So, make sure to include necessary information such as policy pages, accepted payment gateways, and other relevant pages.

That’s all. Now, let’s check design ideas for another Black Friday landing page.

2. Category-specific Landing Page — Design Ideas

There might be times when you want your ad audience to a landing page that promotes a specific category. And I’ve tried preparing a landing page for that in-specific.

Here you go. 👇

Here I’ve outlined the necessary elements I’ve placed on the category-specific black friday landing page.

1. Notification bar
2. Header without navigation as we want user attention to be centered on the category that we are promoting
3. Countdown timer
4. Top category items
5. A banner that clearly conveys ongoing sale
6. Black Friday badges
7. Subcategories to let the user explore products of their choice
8. Best-selling items from the same category
9. Scrolling announcement bar
10. Banners with offers
11. Google reviews section for including trust factor
12. Top black friday deals section that classifies products by color (you can even classify with discounts and prices)
13. Footer with navigation

One of the most notable changes we've implemented is relocating the navigation from the header to the footer. This transition helps prevent visitors from being distracted by other categories when they arrive at your landing page.

By placing the navigation in the footer, we can ensure that users remain focused on the current offerings and later explore more of your collections.

3. Contest/Giveaway Landing Page — Design Ideas

There are multiple times when eCommerce stores offer giveaways and organize contests. And you’ll need a landing page that clearly communicates information about your giveaway and contest.

I’ve tried designing a giveaway landing page for Black Friday. Have a look.

Here I’ve outlined the necessary elements I’ve placed on the category-specific black friday landing page.

1. Notification bar
2. Header without navigation
3. Countdown timer
4. A banner on the hero section that clearly conveys all the necessary information about upcoming sales and giveaways
5. Black Friday badges
6. Top categories with hints on discounts that lead users to explore them after signing up for giveaway
7. Featured brands with Black Friday discounts
8. Footer with navigation

For a contest and giveaway page, try mentioning all necessary details in the above-the-fold section and in a way that’s pleasing to the eye. Also, we need to place a section that promotes discounts over multiple categories and leads users to explore them after they participate in your giveaway or contest.

Lastly, yes, here as well, we need to place navigation in the footer section to keep users focused on your initial offerings.

4. Early Access VIP Page — Design Ideas

If you want to provide early access to some of your loyal customers or attract new ones, you can use a similar template that I’ve designed. Have a look.

Similar to a giveaway landing page, we’ll need to add all the details along with the countdown timer in the hero section. Here, I’ve outlined the main element that you need to add.

1. Notification bar
2. Header without navigation
3. A banner on the hero section that clearly conveys all the necessary information about upcoming sale
4. Countdown timer between the sale details in the hero section
5. Black Friday badges
6. Top categories with hints on discounts that lead users to explore them after signing up for giveaway
7. Featured brands with Black Friday discounts
8. Footer with navigation

That’s all. Take your inspiration and design the one that fits your needs.

5. Single Product Landing Page — Design Ideas

Many eCommerce stores with smaller product collections offer discounts on specific products to boost sales. And for that, they can drive their ad traffic to their product detail page.

However, it is more effective when you design a landing page specific to a single product and run your campaign for that page. This way, you can provide your visitors with a space that only talks about that specific product, but in an engaging and structured manner.

I’ve tried designing that as well. Have a look.

Here, I’ve outlined the main element that you need to add when you design a product-specific landing page.

1. A header without navigation to other products/categories
2. A hero section with close-up shots of the product and a bold mention of the Black Friday discount
3. A countdown timer in the hero section
4. A section sharing all necessary details on the product with product imagery sliders, discounted prices, and more
5. A bold CTA
6. A social gallery to add a trust factor
7. Scrolling announcement bar
8. A section that talks about the brand and its vision
9. Customer testimonials
10. Footer with navigation

That’s all you need to add to designing a landing page that helps center user attention to a specific product.

With that, our discussion on the multiple kinds of landing page design ideas also ends here. I hope this section shared enough information that help you understand the different types and specific purpose of Black Friday landing pages that you might create to match your campaign needs.

Also, keep in mind to experiment with different variations of your landing page to see what works best for your audience.

Note: All the landing page designs shared above are examples of how the landing page sections can be arranged and are not designed professionally.

LAST WORDS

The chances of increasing sales during Black Friday are highest.

If you want to make the most profit out of this sale event, you need to start designing your landing page right away. In this article, we’ve discussed enough information on how you can design a landing page strategically and in a way that helps meet your campaign objectives.

It’s time, you stop dreaming and start the work that helps you get ahead of the competition and convert more and more of your target audience. If you have any questions or concerns, drop your email in our waitlist (in header & footer), and we’ll get back to you on the same.

Happy Selling !!!!